Entrepreneurship Workshop
This hands-on workshop course explores the dynamics of small business and is ideal for those interested in starting a new business or functioning more effectively in an existing organization. The Entrepreneurship Workshop will help you develop insights into many of the critical elements and common concerns of small business startups, or sharpen the skills needed to create, manage and grow a business. You will create working studies that cover marketing, product or service details, price/profitability and a plan for further action.

This Entrepreneurship Workshop blends both traditional and online class delivery. Each session will consist of four-hour opening and closing classes; the remainder of your class will be held online so you can complete the necessary activities and receive input from your instructor. It is therefore necessary that you have high-speed Internet access. You have the option of taking all four courses required or simply register for those that interest you most.

Upon completion of the four modules that comprise the program, you will have developed an actual business plan for your potential venture. This project will be directed and comprehensively critiqued by your instructor, business executives or local entrepreneurs. Our goal is to have our team provide you with the tools, understanding and focused vision necessary to write a solid business plan.

Cost: $450 per person/per workshop

ENT100-C5: Getting Starting - Realizing your Vision

The purpose of this seminar course is to introduce you to the general theories, principles, concepts and practices taught by faculty instructors and local entrepreneurs. Learn how to assess a new venture idea while weighing forces found in the marketplace.

This seminar will look at:

• Getting into business.
• The attributes of risk and its impact on the entrepreneur.
• Writing your business narrative.
• Testing the market and competition.
• Preliminary market research.
• “Go-no-go,” the reality check.

ENT110-C5: Taking Your Product to Market

The purpose of this seminar is to introduce you to market strategy and how to maneuver forces into the most advantageous product position. You will learn how to assess the concept of “value” as a perception in the buying process.

Topics for this seminar will include:

• Pricing your product.
• Looking for a location
• Creating a competitive advantage.
• Understanding your market strategy.
• Identify your target market.
• “Go-no-go,” the reality check

ENT120-C5: Financial Planning

In this session, you will learn the purpose of your financial plan as well as the comprising components. You will also be able to project financial statements for your potential business, as well as anticipate problems and needs. You will receive important planning insights from a local banker and learn about issues that concern them most.

Topics will include:

• Finding sources of capital for your business.
• Understanding financial records.
• Financial planning and projections.
• Increasing your chances of hearing “yes” from your banker.
• Small business growth.

ENT130-C5: The Business Plan and Beyond-Putting it all together.

This session will cover the business plan. We will discuss the purpose of the various documents that make up a solid plan. This class will be devoted to a comprehensive critique by your instructor, business executives or local entrepreneurs.

Topics include:

• The use of planning worksheets.
• The purpose of the business plan.
• The components of the business plan.
• Writing a business plan.
• Elements for controlling your business.
• Packaging your business plan.